School of Management Studies - SISTec MBA organized an expert session on “Emerging Strategies to Attract Consumers” under the umbrella of Knowledge Series flagship program. The resource person for the session was (Professor & Head of Corporate Relations, NTPC School of Business) Dr. Neel Rai.

Through the session, the students were taught about customer Segmentation Targeting and Positioning which is also popularly known as STP in Management. They were made aware about the benefits of Customer Engagement. The speaker answered all relevant questions in the Q&A session to the satisfaction of the audience.