The BBA program at SISTec Business School, affiliated with Barkatullah University, prioritizes industry exposure and cultivates a nurturing learning atmosphere. Assessment methods encompass exams, presentations, case studies, and projects.
Flexible learning with credit accumulation and transfer across institutions.
Real-world experience through internships, live projects, and industry interactions.
Professional skills built through vocational and hands-on training.
Learn by doing with case studies, projects, and experiential methods.
Structured progression with diverse specialisation options.
| Type of Course | S No. | Name of Subject |
|---|---|---|
| BBA 1st Year | ||
| Core Papers | 1 | Principles and Practices of Management |
| 2 | Business Communication | |
| 3 | Business Economics | |
| 4 | Business Statistics | |
| 5 | Financial Accounting | |
| SEC | 6 | Skill Enhancement Course: Digital Marketing |
| VAC | 7 | Value Added Course: Understanding India |
| Foundation Course | 8 | Hindi Language & Culture |
| 9 | English Language & Indian Culture | |
| 10 | Environment Education | |
| Specialization / Group | S No. | Name of Subject |
|---|---|---|
| BBA 2nd Year | ||
| Human Resource | 1 | Human Resource Marketing |
| 2 | Organisational Behaviour | |
| Finance | 3 | Financial Management |
| 4 | Financial Market & Financial Services | |
| Marketing | 5 | Marketing Management |
| 6 | Marketing Research | |
| Foundation Course | 7 | Hindi Language & Culture |
| 8 | English Language & Foundation | |
| 9 | Entrepreneurship & Development | |
| 10 | Women Empowerment | |
| Specialization / Group | S No. | Name of Subject |
|---|---|---|
| BBA 3rd Year | ||
| Human Resource | 1 | Personnel Management & Industrial Relations |
| 2 | Human Resource Development | |
| 3 | Wages and Salary | |
| 4 | Employee Relations and Compensation Management | |
| Marketing | 5 | Advertising and Sales Management |
| 6 | Consumer Behaviour | |
| 7 | Marketing & Services | |
| 8 | International Marketing | |
| Finance | 9 | Security Analysis and Portfolio Management |
| 10 | Merchant Banking and Financial Services | |
| 11 | Indian Financial System | |
| 12 | International Finance | |
| Foundation Course | 13 | Hindi Language & Culture |
| 14 | English Language & Communication Skills | |
| 15 | Personality Development & Character Building | |
| 16 | Digital Awareness - Cyber Security | |